The Nightmare of Black Friday: An Editorial


By Sarah Daus

     I’m the first to admit that I am guilty of buying into the hype of Black Friday. However, after splurging this year, I’ve been reflecting on the day itself and its implications, and whether or not I’ll participate next year.

      First of all, Black Friday ruins Thanksgiving. While Thanksgiving is not without its own problems, it still is a day that most families in America use to spend being grateful for what they have. In recent years, Black Friday madness has been bleeding into Thursday. Many businesses open their doors at 6 pm on Thursday and stay open through Friday. K-Mart has been open all day on Thanksgiving since 1991. Some notable stores have boycotted opening on Thanksgiving, like Nordstrom and Costco, however the attitudes that encourage businesses and malls to open early cuts off many families’ time together to be thankful for what they have. People are increasingly spending their holiday being greedy rather than being thankful.

     Furthermore, Black Friday is an example of toxic consumer culture at its finest. Often advertised as the best day of the year to save money, Black Friday is actually just a ploy by businesses to encourage customers to buy things they don’t need. Many stores have sales that last the week before and after Thanksgiving, and often, the sales on Black Friday are of items that people don’t need to buy anyways. Electronics and appliances are some of the most heavily discounted items, and Black Friday sales work to convince consumers to purchase new models they don’t necessarily need. And even if you do spend Thanksgiving night waiting in a cold, hours-long line to get a $300 TV, you may be out of luck due to purposefully low supply.

      Black Friday can be a great time to observe sales for Christmas presents, however, with all the false advertising and dramatization, it has become a nightmare.

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